Kalgoorlie is evolving, and so is the way we share its story.

The #SoKal campaign is a bold new workforce attraction initiative led by the Kalgoorlie-Boulder Chamber of Commerce & Industry (KBCCI) and its members. #SoKal is about more than jobs. It’s about showing the real Kalgoorlie: a region full of opportunity, ambition, lifestyle and connection.

At its heart, #SoKal is driven by a simple truth: more Western Australians are rethinking what they want from life and work. They’re seeking meaningful work, faster career growth, less stress, and a genuine sense of community. Something that’s often hard to find in the city. Kalgoorlie offers all of that and more, and we’re sharing that story through powerful regional storytelling of the real voices of our community.

This is a place to grow, thrive and call home. That’s what makes it so Kalgoorlie!

Watch the Success Stories

Get Involved

Calling all KBCCI Members! Together, we can showcase everything that makes this region so uniquely liveable, workable and welcoming. To find out more about becoming a campaign partner or accessing #SoKal resources, we invite you to contact the KBCCI team today.

Support the Campaign